4 min read

Do you know what a lovey is? Maybe you remember your own or the one you purchased for a child. A lovey is that blanket, doll, rag or toy that was ground zero for happiness and comfort. Without it a young child won’t make a move, much less set out for a day at the office… or Gymboree. The lovey’s soft touch and familiar smell was the touchstone for a content young life. Way before there were cars, clothes, jewelry or iPhones, there was… the lovey. And woe to the parents of a child who loses her lovey in the tumult of a family vacation. Hell, hath no fury like a lovey lost.